E-marketing and Public Relations Course

The importance of shoppable content

Billions of people around the world browse social media platforms, and most of them do it to get inspired, find new products, explore styles, and more.

87% of people say that social media helps them decide what to buy.

Also, today, more than 130 million Instagram and Facebook users click on shoppable posts to learn more about products every month.

This content enables brands to increase conversions and build social proof, through inspiration, inspire purchases, increase ecommerce conversion rate and much more.

Not only that, brands can also take advantage of this content to market through the ecommerce website / online store, such as adding shopable posts through various marketing channels such as; social media, social ads, emails, in-store displays and so on.

Public relations is based on the exchange of opinions and Trend Analysis of public opinion and thus follows two directions::

The first is the communication issued by the organization to the community, which is based on informing them of the various products offered by the organization in an honest and safe manner and through the means of communication available.

The second: it is the opposite from society to the organization, and that is when you transfer the opinions and views of the society, whether it is the content of the organization's activity or the needs it aspires to, in a scientific manner, and that leads to the achievement of a corrective action for the course of the organization's work.

The role of Public Relations is based on the definition of the activities of the institution and extends to receiving information from the public to work through this information on the development of the apparatus, and it also has a role in meeting the wishes and needs of the internal public in various respects regarding the culture of the establishment and creating a positive mental image of the institution among the external public.